/2023
We designed the complete brand identity for EFIBA Saudi Arabia and built the full esports asset suite that goes with it. The aim was a bold, competitive identity with a Saudi character that works across digital platforms, live broadcasts, and on-site events.
EFIBA Saudi Arabia needed more than a logo. It needed an identity that could hold up across very different environments: social feeds, live broadcasts, and physical event spaces. The brand had to feel competitive and energetic for a young esports audience while still carrying a Saudi character that felt authentic and not borrowed from generic gaming visuals. On top of that, the scope was large. A full esports asset suite means dozens of deliverables, and keeping all of them visually consistent, in both Arabic and English, was a real design and production challenge.
We started by building a strong, flexible brand foundation: a distinctive logo system, a defined color palette, bilingual typography, and a graphic language designed to scale. From there, we developed every esports asset directly from that foundation instead of treating them as separate pieces. The broadcast package, social media kit, team and player assets, and event materials all share the same visual rules, so everything reads as one system. Custom elements were created from scratch to give the identity its own personality and avoid template-looking results.
EFIBA Saudi Arabia now has a cohesive brand and a complete, ready-to-use asset library. Tournaments, streams, and social content all look consistent and professional from the first announcement to the final broadcast, and the team can produce new content quickly without losing the identity. The result is a recognizable, premium esports presence built for the Saudi market.
